ABOUT US

Approximately Nine years ago, Mr. Vivek Sood, a seasoned international marketing professional with extensive experience in international trade, emerged as a prominent figure within the realm of social change. Hailing from a lineage deeply entrenched in the struggle for India’s freedom, Mr. Sood’s familial background includes his roots as the grandson of Principal Chhabil Das, a distinguished educator from the National College Lahore, an institution founded by the venerable Lala Lajpatrai, and renowned for having imparted knowledge to luminaries like Shaheed Bhagat Singh and Sh Sukhdev. Adding to this heritage is the legacy of his grandmother, Late Smt. Sita Devi, an ardent freedom fighter and a member of the Rajya Sabha. Mr. Sood’s parents, his father an esteemed advocate in the Panjab High Court and his mother a dedicated professor and trade union leader, further cemented his upbringing within a milieu of principled values.

Nurtured from a young age with a deep-seated reverence for the farming class, Mr. Sood embarked on a professional journey spanning two decades in the corporate sphere. However, a profound calling beckoned him to transcend the conventional trajectory, leading him to join forces with kindred spirits. Together with his spouse, a dedicated educator, his musically gifted son, and a cohort of like-minded associates from the education domain, a purpose-driven initiative was birthed — the Non-Profit Organisation (NPO) named RUPANTARAN.

This altruistic endeavor, which began as a modest aspiration, has now blossomed into a thriving entity. RUPANTARAN stands as a testament to the indomitable spirit of its zealous volunteers, driven by an unwavering commitment to extending aid to women, children, and families grappling with adversity. Central to its ethos is the unwavering belief that social upliftment knows no distinctions of caste, creed, or societal standing.

RUPANTARAN’s endeavors are underscored by a threefold approach encompassing education, empowerment, and compassionate support. With an acute focus on marginalized sectors of society, the organization is unwavering in its endeavor to alleviate the impact of social disparities. Mr. Sood’s rich experience in international marketing and trading, coupled with his wife’s pedagogical expertise and his son’s musical talents, have harmoniously converged to formulate a multifaceted strategy for driving positive change.

In essence, RUPANTARAN epitomizes the pivotal role played by grassroots initiatives within the tapestry of societal transformation. The organization’s relentless dedication has borne fruit in the lives of numerous beneficiaries, effectively advancing the cause of equitable progress. This narrative serves as a testament to the synergy of collaboration, empathy, and an unyielding commitment to enhancing the quality of life for the marginalized, thereby embodying the core principles of the organization’s vision.